Posted April 26, 2010 03:39 AM by Juan Calonge

Blu-ray  Movies20th Century Fox Home Entertainment has announced that the Blu-ray edition of James Cameron’s Avatar had sold 2.7 million units by Sunday afternoon, thus surpassing in four days the lifetime sales of the previous top-selling Blu-ray, The Dark Knight, which took over a year to sell 2.5 million units. Overall, Avatar has sold 6.7 million copies on packaged media.

The title has similarly smashed sales records in France, Germany and Japan, where around 60% of sales were for the Blu-ray.

Keith Feldman, general manager and exec VP of international for Twentieth Century Fox Home Entertainment, said: “The overwhelming day one sales in key international markets — such as France and Germany — confirm the strength and vibrancy of the market, as well as the overseas appetite for high-definition product in the home.”

According to the studio, Avatar has sold more copies in a single day in grocery and drug stores than The Dark Knight did in those outlets over its entire lifetime. The title is driving the sale of Blu-ray players at Best Buy.

Source: Variety | Permalink Relevant for: United States